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blu insights
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About us

A true partner to your team

 Blu Insights is the go-to FP&A solutions for marketers and retail industry experts. We bring clarity to data so retail and manufactured brands can thrive amidst disruption. We bridge the gap between marketing and financial services so businesses can make better decisions based on their actual data story.


Learn more about your residential data storytellers below.

Cindy Brown, Co-Founder and CEO, Blu Insights

About Us

Cindy Brown is the founder and former CEO of Blue Moon Digital. Cindy’s extensive knowledge of digital marketing strategy, direct marketing, product management, and development in both domestic and international markets make her an indispensable leader. She is well known for her expertise in developing high-tech software for predictive database solutions in the retail industry and leading clients successfully through their digital transformation journey. She has worked with brands such as Tapestry, VF Corporation, Giant Eagle, and more.

Dr. Ziyi Wang, Co-founder and Chief Data Scientist, Blu Insights

Dr. Ziyi Wang, Co-founder & Chief Data Scientist

Ziyi has a diverse background in computer science and engineering, statistics, AI and machine learning. He has over 25 years of work experience in data science in pharmaceuticals, medical devices, homeland securities, and marketing analytics with a proven track record of growing data science products and services. He held two data science patents in homeland securities and marketing analytics. With his expertise in marketing analytics and data science, he has helped many well-known brands including Nike, Intuit, VF Corp, and Kate Spade to grow their e-commerce business. He cofounded and successfully sold two companies.

Cindy Brown and Dr. Ziyi Wang when they first met getting their respective MBAs.

How our founders first met

Cindy Brown and Dr. Ziyi Wang first met during business school 20 years ago!


Together, they have lived, worked, and breathed in the digital marketing and retail space since 2003. They also have successfully founded and sold two companies prior.


With deep industry knowledge and a strong data science and mathematics background, they are data storytellers who enlist an entrepreneurial energy that inspires immediate action. 

Ready to nerd out with us?

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