Financial
Starting with your growth goals, we provide budgeting and modeling solutions to help with demand forecasting based on top-line goals, market expansion, historical performance and competitive position. Our solutions build detailed budgets that can be broken down by campaigns, programs, geographies, locations, channels and expense types. We update budgets with actuals, compare-to-plan and any historical period. With our A.I. and M.L. algorithms, we measure the effectiveness of your media mix, recommend optimal mix and adjust predicted demand in real-time. As part of our financial measurement, we calculate customer lifetime value, customer acquisition costs and customer churn rates.
Planning
We work with third-party customer data platforms (CDPs) to enable a holistic customer view and connect to all downstream marketing platforms. Utilizing CDP technology, we implement the collection, cleansing and identification of all first-party customer behavior data and transactions. This ensures data governance and adherence to ever-changing privacy regulations. From there, we develop use cases for marketing activations and automations.
Analysis
Our analysis consulting services implement data visualizations to quickly gain insights that inspire action. We provide testing recommendations to optimize performance and customer experiences, then use data science and machine learning to further understand, optimize and predict revenue and media performance.